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Why Is Custom Packaging Important For Ecommerce?

Time: May 10,2023 Author: SFC Source: www.sendfromchina.com

In today's digital age, e-commerce has become one of the most popular ways to do business. With the ease of starting an online store, the competition is high, and standing out from the crowd is essential. One of the ways to differentiate yourself from your competitors is by using custom packaging. Custom packaging is a way to make your products stand out while providing your customers with an unforgettable unboxing experience. In this blog, we'll discuss what custom packaging is, its benefits, and how it can be used in dropshipping and board game crowdfunding.

custom packaging

1. What Is Custom Packaging

Custom packaging is the process of creating packaging that is tailored to the specific needs and requirements of a product or brand. It can include customized shapes, sizes, and materials, as well as branding elements such as logos, taglines, and color schemes. Custom packaging can be used to protect your products during shipping, create a positive customer experience, and reinforce your brand identity.

2. Benefits of Custom Packaging

Increased Brand Value: Custom packaging is a great way to reinforce your brand identity and differentiate yourself from your competitors. Your packaging can showcase your logo, tagline, website and brand colours, creating a memorable impression on your customers.

custom packaging

Market tool: Most 3PL fulfillment centers provide value-added services, including putting your marketing insert cards while packing. Marketing insert cards are promotional materials that businesses can include with their orders to create a positive impression on their customers and encourage repeat purchases. These insert cards can include promotional offers, coupons, personalized thank-you notes, or information about the brand and its products.

Better product protection: Custom packaging helps to protect your products during shipping and handling. It can include cushioning materials, such as bubble wrap, air pillows, or foam inserts, that prevent damage to your products. This can reduce the risk of returns and improve customer satisfaction.

Eco-friendly Packaging: Custom eco-friendly packaging can have a significant impact on a business's growth by contributing to a more sustainable and socially responsible image, reducing costs, and improving customer loyalty. People are increasingly concerned about the environment and the impact of their consumption on it. By using custom eco-friendly packaging, businesses can appeal to these environmentally conscious consumers and differentiate themselves from competitors. This can lead to increased sales, customer loyalty and a socially responsible image.

3. Custom Packaging for Ecommerce

Nowadays, online sellers pay more attention to brand-building work rather than just to profit. Custom packing contributes significantly to magnifying their brand effect, increasing sales, and improving customer experience. But custom packaging plays different roles for different ecommerce businesses, such as Amazon, eBay, Shopify, Dropshipping, and Crowdfunding. Here, we will talk about how tailored packaging influences dropshipping and board game crowdfunding.

3.1 Custom packaging for dropshipping

3.1.1 What is dropshipping
Dropshipping is a retail fulfillment method in which an e-commerce business does not keep products in stock but instead transfers customer orders and shipment details to a third-party order fulfillment supplier, who then ships the products directly to the customer. The e-commerce business acts as a middleman between the supplier and the customer and earns a profit on the difference between the supplier's wholesale price and the retail price charged to the customer.

In a dropshipping model, the e-commerce business does not have to handle the physical inventory, manage the warehouse, or deal with shipping and fulfillment. This allows the business to focus on marketing and sales while outsourcing the operational tasks to the supplier.
The dropshipping model has become increasingly popular in recent years due to the low startup costs and the minimal risk involved in starting an online business. With dropshipping, entrepreneurs can start an e-commerce business without having to invest in inventory upfront or deal with the complexities of supply chain management.

3.1.2 Why is custom packaging important for dropshipping
As we mentioned above, dropshipping sellers rely on 3PL order fulfillment services and focus on marketing. Custom packaging makes their business or stores more authentic than other competitors who sell the same product.
Online shopping still faces skepticism from many people due to the prevalence of scams. As a result, customers often prefer to buy from established brands.

Generic online stores may disappear without a trace or neglect to prioritize customer experience, which is less common among established brands. Negative reviews have a significant impact on a brand's reputation, making it even more important for them to maintain high standards.
For eCommerce store owners, especially dropshipping sellers, well-packaged products can improve their credibility and attract more customers.

3.1.3 Popular packages for dropshipping
Corrugated Boxes or Cardboard Boxes: Corrugated boxes, also known as cardboard boxes, are frequently used for custom ecommerce packaging. Depending on the material's strength and durability, various types of corrugated boxes are available, each with its unique set of "flutes." Flutes refer to the wavy material sandwiched between two liner boards, with larger flutes indicating better compression resistance. When selecting a corrugated box, it's important to consider the flute size to ensure it's appropriate for the product being shipped.
Cardboard boxCardboard box

Paperboard Boxes: Paperboard boxes are lightweight yet sturdy cartons that can be folded and flattened for storage when not in use. They are highly versatile and can be easily customized to suit specific shapes or structures. There are four common types of paperboard boxes, including Solid Bleached Sulfate (SBS) boxes, Coated Unbleached Kraft (CUK) boxes, Coated Recycled Paperboard, and Chipboard Paperboard.

Cotton Bags: Cotton, the most widely used textile in the world, has found a new use in packaging. Eco-friendly brands have begun to incorporate cotton bags for delivering their products. The natural softness and air permeability of cotton make it a preferred choice for shipping high-end clothes, jewellery, and glassware by premium brands.
cotton bags

In addition, these bags are reusable, making them environmentally sustainable. Cotton bags are also suitable for custom packaging in dropshipping as they can be dyed or printed with your logos. However, the only downside to this type of packaging is the lack of protection from external environmental factors.

Envelopes & Bubble Mailers: If you're planning to send multiple products by mail, envelopes and bubble mailers are a cost-effective and customizable option. They can be tailored to match your branding with a range of color options. Bubble mailers are especially useful for shipping delicate items, as they provide an extra layer of protection without requiring additional dunnage for interior wrapping.
Envelope and bubble mailer

Dunnage: Dunnage refers to the packaging materials used to protect the product inside a box during shipping. There are several options to choose from when selecting dunnage, including popular choices such as tissue paper, airbags, styrofoam, kraft paper, bubble wrap, and plastic blisters.
Bubble wrap

3.2 Custom packaging for board games crowdfunding

3.2.1. What is board game crowdfunding
A board game is a type of game that is played on a flat surface, usually a board, that is designed with a specific set of rules and objectives. Board games typically involve two or more players, and the objective is to achieve a specific goal or to accumulate points to win the game.

Board games come in a wide variety of types and styles, ranging from strategy games to party games to educational games. Some popular board games include Monopoly, Chess, Risk, Settlers of Catan, Clue, and Scrabble. Board games can be played by people of all ages, and they are often a popular activity for families and friends to enjoy together.

Board game crowdfunding campaigns often rely on 3PL order fulfillment services to handle the shipping and delivery of their products to backers as well. This is because crowdfunding campaigns can have a large number of backers from all over the world, and managing the logistics of shipping out the rewards can be a daunting task for the campaign organizers.

3.2.2. Why do board games need custom packaging?

Informative value: Having informative board games is always a plus for customers. A custom box should include important details such as the recommended age range, number of players, and a catchy tagline to grab the attention of potential buyers. Additionally, showcasing the theme of the game is crucial as it can greatly impact the success of the game. However, even if a game follows these important steps, the packaging design can still be quite basic. Most games are packaged in simple cardboard boxes with lids or small, flat-pack boxes that need to be assembled.

Increases Perceived Value: Custom packaging can increase the perceived value of the game and make it more appealing to customers. By investing in high-quality packaging materials and incorporating unique design elements, custom packaging can make the game feel more premium and increase its perceived value.

Creates a Collector's Item: Board games with custom packaging can become collector's items and increase in value over time. Collectors appreciate unique packaging designs, and games with custom packaging can become highly sought after in the collector's market.

3.2.3. Popular packages for board games

custom packaging

Two-piece product boxes: Two-piece product boxes are a popular packaging option for board games due to their versatility and functionality. Two-piece boxes provide excellent protection and durability to the contents of the box during shipping and storage, as they have a sturdy structure that can withstand impact. Additionally, two-piece boxes are simple to assemble, as they consist of only two pieces that fit together snugly. However, two-piece boxes can be more expensive and have size limitations to produce than other types of packaging, which can impact the overall cost of the board game.

Mailer Boxes: Mailer boxes are generally a cost-effective option for board game packaging as they require less material than other packaging options. They are lightweight and smaller compared to other custom boxes. But mailer boxes do not provide as much protection as some other packaging options, such as two-piece boxes or hard plastic cases.

Corner Protector: A corner protector is a type of packaging material that is designed to protect the corners of products during transportation and storage. It is typically made from materials such as cardboard, foam, or plastic and is placed over the corners of the product to prevent damage from impacts or abrasions. Corner protectors provide strengthened protection to your board game during shipping and storage. However, it requires additional packaging costs to the overall budget.

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