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Amazon, one of the world's largest B2C e-commerce platforms

Amazon, one of the world's largest B2C e-commerce platforms

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Amazon platform

Introduction New Seller Benefits SFC Services

Amazon.com, Inc., the predominant e-commerce enterprise in the United States, is headquartered in Seattle, Washington. Established in 1995, the company commenced operations as an online bookseller and has since expanded its offerings to become the global leader in online retail by selection scale. It holds the position of the world's second-largest internet company and maintains an extensive portfolio of subsidiaries, including Alexa Internet, A9, Lab126, and the Internet Movie Database (IMDB).

Amazon Platform Advantages
  • Vast user base and high traffic
  • Efficient logistics system
  • Fair rules and transparent operating environment
  • High profit margins and strong customer purchasing power
  • Advanced technological support
Platform Open Sites
US
UK
German
France
Italy
Spain
Japan
Canada
Mexico
India
Brazil
Netherlands
Sweden
Poland
Belgium
Turkey
Australia
UAE
Egypt
Saudi
Singapore
Platform Entry Requirements
  • Legally registered and compliant, independently operating company entity in Greater China (Mainland China, Hong Kong, Taiwan);
  • No existing Amazon seller account in the target market;
  • Products for sale comply with local market regulations;
  • Commitment to providing high-quality customer service.
Store Registration Process
The specific process and required documents for opening an Amazon store are as follows:
Prepare Registration Materials
  • Business License: Color photo or scan, ensuring high definition and completeness.
  • Legal Representative's ID Card: Color photos of both front and back sides placed in the same document.
  • Payment Credit Card: Domestic dual-currency credit card, preferably VISA, with confirmed payment functionality in the currency of the target sales country.
  • Receiving Account: Overseas bank account or third-party payment receiver (such as Airwallex, PingPong, etc.).
  • Clean Phone Number: A mobile number not previously associated with any Amazon account.
  • Newly Registered Email: An email address that has not been used on other platforms.
Platform Store Fees
  • Individual Seller Plan: No monthly fee required, but a fee of $0.99 is charged per transaction.
  • Professional Seller Plan: A monthly fee of $39.99 is required, but no additional fees are charged per transaction.
    (Note: The Professional Seller Plan provides access to 17 major sites in North America, Europe, Japan, Australia, Singapore, Saudi Arabia, and the UAE.)
  • Sales Commission: Typically ranges from 8% to 15%, with the specific commission rate depending on the product category.
New Seller Benefits
Welcome Bundle with up to $52,500 in cash rebates
Brand Building
  • 5%-10% rebate on brand sales
  • $200 Vine review tool credit
Logistics and Storage
  • $400 inbound shipping credit
  • $100 inbound placement credit
  • Waived Storage Utilization Surcharge and Low Inventory Level Fee in the first year
  • 10% discount on Multi-Channel Fulfillment fees
Traffic and Conversion
  • 50% off Sponsored Products ad coupon
  • 50% promotion on coupon fees
Exclusive for New Selections - Cost-free product testing for new arrivals in warehouse
Brand Building
  • Average 10% brand sales rebate
Logistics and Storage
  • Waived storage fees, return processing fees, and removal/disposal fees
Platform Logistics
  • FBA (Fulfillment by Amazon): Storage and delivery services provided by the platform.
  • FBM (Fulfillment by Merchant): Use logistics service providers approved by the Amazon platform.
  • SFP (Seller Fulfilled Prime): Fulfillment from third-party overseas warehouses, including stock preparation and shipping.
Service Introduction
SFC is a self-fulfillment service provider recommended by the Amazon platform. It covers shipping needs for all Amazon marketplaces, providing self-fulfillment logistics services to 19 overseas sites including the United States, United Kingdom, France, Germany, Italy, Spain, Japan, Mexico, Brazil, Canada, Australia, New Zealand, UAE, Saudi Arabia, Netherlands, Sweden, Poland, Belgium, and Singapore. It supports SFC Mark Shipped. SFC offers specialized shipping lines tailored to different product categories, such as parcels, apparel, sensitive goods, and large items with volumetric weight, suitable for self-fulfilling sellers on the Amazon platform.
Service Advantages
  • A self-fulfillment service provider recommended by Amazon
  • The officially designated logistics provider for Amazon X-Day
  • One of the first batch of carriers for Amazon Brazil PRC
SFC Marking Instructions
Sellers should log in to the Amazon shipping backend, select "SFC" as the carrier, choose the appropriate shipping channel as the delivery service, enter the SFC tracking number,and confirm shipment。
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